Marketing and Communications More Important Than Ever To Real Estate Fund Managers
Challenging Marketplace Means Fund Managers Need To Promote Fundamentals and Transparency To Attract Equity
Well, it was a fun ride while it lasted. The money was flowing in, deals were plentiful, returns were soaring and for some it didn’t even require real experience or knowledge in the actual operation of a real estate asset. As we all know, those days are long gone and some would argue it’s a good thing. In their place, however, has emerged a climate that is far different than the one that lasted from 2004 to 2008. Today, raising money is more challenging than ever and communications between fund managers and their investors is more critical than at any time in recent memory. In this post- Madoff, post-CMBS implosion, post-Lehman world, investors have been severely burned and are more cautious than ever about whom they invest with and more demanding than ever about what types of information they want disclosed to them.
> Read More