NEW YORK, NY -- The Best New Product Awards (BNPA), one of the largest North American consumer survey programs focused on new product development and innovation, has announced the winners of its first U.S. shopper survey.
Close to 50,000 American Grocery Shoppers revealed their top picks for the best new consumer products in the food, personal care and household categories. In addition, the survey revealed views on health, the environment, packaging, organics, media influences and more.
Better Homes and Gardens, the official consumer media partner, will share the results with its more than 39 million readers in a promotion page in the May 2009 issue of the magazine and online at www.bhg.com.
Conducted in November 2008, the BNPA survey included key questions about individual product appeal, intent to repurchase, consumer confidence level, expected future spending habits, and a number of other insight provoking queries. The online survey boasts responses from 48,217 consumers, representative of the U.S. Grocery Shopper. This year, 77 products were evaluated, with 23 winners chosen from 38 leading manufacturers in categories that included cereal, juice, ice cream, anti aging skin care, oral care, mascara, shampoo and household cleaners. Each category had a minimum of 3 products from at least two different manufacturers. In order to win, the product had to score highest on product appeal and also highest on re-purchase intent among those who had purchased the product.
Emerging trends include a move toward healthier and more natural food and personal care items, a heightened sensitivity to product value and quality, and an increased awareness of the manufacturers' environmental responsibility.
"The Best New Product Awards are the People's Choice Awards for consumer products," says Robert Levy, President and CEO of BrandSpark International and Founder of the Best New Product Awards. "The program provides a barometer of North American consumer trends and attitudes; everything from health and wellness, to packaging concerns, the environment and social responsibility. The study has shown that endorsement by real American shoppers can influence others to purchase."
Supermarket News, the leading trade publication for the U.S. food retail sector, is also a media partner. "Our readers are closely tracking consumer attitudes towards spending in this difficult economy, including attitudes towards private label, health and wellness, and sustainability," said David Orgel, Editor-in-Chief, Supermarket News. The magazine will publish results from the BNPA survey.
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