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Green News

Oct 8
Campbell Soup Pledges $10 Million to City of Camden By Betsy Kraat

CAMDEN, N.J.-- Campbell Soup Company today announced a $10 million pledge to the City of Camden's neighborhood revitalization efforts, job training initiatives and projects to benefit youth, such as after-school and summer programs.

The Public Benefits Plan will be funded over the next five years by Campbell and the Campbell Soup Foundation, the company's philanthropic arm, and will utilize funds from the Foundation, a new grant from Campbell and additional company funding that leverages New Jersey's Neighborhood Revitalization Tax Credit Program.

Campbell created the Public Benefits Plan with the city and the State of New Jersey as part of the Project Development Agreement for Campbell's expansion plans and the revitalization of Camden's Gateway District. Details of the Public Benefits Plan are:

Campbell will establish a new fund of approximately $2 million to be used over the next five years to support projects that would include job training and other professional development opportunities for city residents.

The Campbell Soup Foundation will continue its existing philanthropic efforts in the City by committing an estimated $5 million in grants to area non-profits over the next five years. The Foundation will continue to support neighborhood revitalization efforts and youth programming, such as its annual Summer Program, which provides grants to local non-profit organizations that offer safe, fun and educational summer programs. Campbell employees also will continue to volunteer in the city, with a focus on youth activities and hunger relief programs, among others.

Over the next five years, Campbell expects to fund $3 million to benefit neighborhood revitalization efforts. Through the state's Neighborhood Revitalization Tax Credit Program established by Governor Jon S. Corzine, Campbell plans to expend $3 million within or for the direct benefit of the City of Camden. The Neighborhood Revitalization Tax Credit Program provides businesses a tax credit for funds given to non-profit entities carrying out comprehensive revitalization programs in New Jersey.

The first recipients of the Neighborhood Revitalization funds contributed by Campbell are Heart of Camden and Parkside Business and Community in Partnership.

Heart of Camden is a non-profit corporation serving the Waterfront South section of Camden. The organization oversees programs for housing restoration, economic expansion and human development. Its Neighborhood Revitalization Plan has three main goals: revitalizing the Broadway Corridor; creating quality market-rate and affordable housing; and improving air quality. Heart of Camden received $647,500 in funding from Campbell.

Parkside Business and Community in Partnership is a non-profit organization focused on revitalizing the Parkside neighborhood. The group’s Neighborhood Revitalization Plan includes the revival of the business district along Haddon Avenue, support for affordable housing, financial literacy and youth development projects. The centerpiece of the revitalization effort is a planned 20,000 square-foot mixed-use building that will anchor the corridor near Haddon and Kaighn Avenues. The Parkside neighborhood is located South East of Campbell's headquarters. Parkside also received $647,500 in funding from Campbell.

Campbell announced the Public Benefits Initiative today at a news conference at The Garden of Hope on Empire Avenue in Camden’s Parkside neighborhood.

Campbell Soup Company
www.campbellsoup.com

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