NEW YORK -- LeadDog Marketing Group, an independent, award-winning marketing agency specializing in brand promotions, events, grassroots, experiential and cause-related marketing, has announced the launch of GreenDog.
GreenDog is a new division of the agency focusing on socially and environmentally conscious brands. Current clients include Better Homes &
Gardens' 15-market "Living Green Tour" (http://bhg.com/livinggreen) and GoodBelly, a new probiotic fruit drink created by organic and natural products pioneer Steve Demos, founder and creator of Silk soymilk brand. GreenDog is also working hand in hand with LeadDog Marketing Group, advising on strategic partnerships and sourcing green event options for the New York City Department of Transportation's "Summer
Streets," an inaugural program, part of New York's sustainability and public health agenda, that will temporarily close off
the traffic along Park Avenue and connecting streets on three Saturdays in August, in order to allow New Yorkers the opportunity to re-imagine the way they use their streets and raise the profile of green transportation in New
York City.
Dan Mannix, President and Founder of LeadDog Marketing Group, created GreenDog based on agency core competencies, client interests, staff passion and an overall company-wide philosophy of corporate social responsibility. GreenDog is also implementing 'GreenDog 6', a new
policy where 6% of a new client's fees are earmarked for a client's specific not-for-profit cause of choice.
GreenDog
www.greendogstory.com
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