NEW YORK--Just under half -- 49% -- of all American adults say they will make a green New Year's resolution this year, according to the results of a poll released today by Tiller, LLC, a consultant on the design and implementation of advocacy marketing programs.
The telephone survey of 1,004 adults was conducted between December 7 and December 9, 2007 by the national polling firm of GfK Roper. All respondents were at least 18 years of age. The margin of error for the 1,004 interviews is +/-3.0%.
Given a list of environmentally responsible lifestyle changes, reducing household energy usage was cited as the most likely to be undertaken in 2008, cited by 75% of respondents. It was followed by recycling more (74%) and reducing the use of harmful household chemicals (66%). Carrying fabric bags to the supermarket (42%) and reducing one's "carbon footprint" (43%) were the least frequently cited.
Tiller, LLC
www.tillerllc.com
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