NEWARK--Newark Regional Business Partnership and The Star-Ledger present a Business Improvement Workshop, "Web Optimization" on Tuesday, June 23.
8:00 a.m. Registration & Continental Breakfast;
8:30 a.m. - 10:30 a.m. Program
This workshop is for professionals who would like to attract more traffic to their organization’s website, as well as improve their business’ rank in Google searches. Attendees will also learn how to discover who is visiting their organization's website and where their web visitors are coming from.
Focusing on Search Engine Optimization (SEO) techniques, the workshop will help you understand the basic terminology associated with website creation and administration. Topics will include:
• Determining the best keywords or phrases to optimize the search process
• Learning how search engines find your site
• Composing key content for your web pages
• Creating files, like site maps, that help search engines visit your site
• Incorporating tools to analyze the traffic to your website
Our presenter, Giulia Ianatelli, of Innovative Marketing Designs, is a small business owner who works with clients to use simple marketing tools –print and web-based – to maximize visibility for their enterprises.
Advance registration is required - No registration at the door. NRBP members pay $50 (non-members-$90) before June 17; after June 17 all attendees add $10.
Newark Regional Business Partnership
www.newarkrbp.org
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